NIL Knowledge Hub

Everything you need to know about Name, Image, and Likeness deals

NCAA & State-by-State NIL Rules

Understanding NIL regulations across different states and conferences

NCAA Compliance Basics

Athletes CAN:

  • Earn compensation for their NIL
  • Work with agents and representatives
  • Promote products and services
  • Monetize social media and content

Athletes CANNOT:

  • Accept deals contingent on attending specific schools
  • Use school marks/logos without permission
  • Promote banned substances (gambling, alcohol in most states)
  • Miss mandatory team activities for NIL activities

Key State Differences

California
permissive

No restrictions on deal types

Texas
moderate

School must be notified of deals

Florida
permissive

Most permissive state

Alabama
moderate

Must disclose deals to school

Ohio
permissive

School approval not required

Pennsylvania
permissive

No compensation limits

Conference-Specific Guidelines

SEC

Each school sets own disclosure policy

Big Ten

Standardized education program required

ACC

School-by-school basis

Pac-12

Most liberal conference policies

Big 12

Minimal restrictions

Disclosure & Reporting Requirements

Required Disclosures

  • Notify your compliance office before signing any deal
  • Provide contract details and compensation amounts
  • Disclose all social media promotions
  • Report earnings for tax purposes
  • Update your school on deal modifications

Typical Disclosure Timeline

  1. Contact compliance office before negotiations
  2. Submit deal for review within 3-7 days of signing
  3. Receive approval (usually 5-10 business days)
  4. Execute campaign and fulfill deliverables
  5. Report earnings at tax time